Accord Catalyst Fund Invests in Noble Hospitality Fund V

JANUARY 2024

Accord also begins advisory relationship with the firm.

SAN FRANCISCO, CA (January, 2023) – Accord Group Holdings LLC (Accord), a global real estate strategic investment and capital advisory firm, has made a capital commitment to Noble Investment Group’s (Noble) latest venture, Noble Hospitality Fund V, L.P. (Noble Fund V). This investment was made through its affiliate, the Accord Catalyst Fund, a discretionary institutional comingled fund that seeks to catalyze the growth of real estate managers in the U.S. and Western Europe. Additionally, Accord has initiated an advisory relationship with Noble via its U.S. broker/dealer affiliate, Accord Capital Partners LLC.

“With alternative investments on the rise, we continue to see strong opportunity within the hospitality sector and were pleased to invest in Noble V. Hitting the fund’s hard ceiling of $1.0 billion in equity commitments is a testament to the Noble team and the opportunity presented to institutional investors,” says Desi Co, Managing Partner at Accord Group. “The fundamentals of the hotel industry make it uniquely positioned to benefit from pent up demand for travel in a post-pandemic environment while also providing the opportunity to act as a hedge against inflation. Hotels can reset rates daily whereas other asset classes are often locked into long term leases.” Co adds, “Noble’s focus on select service and extended-stay hotels also provides the opportunity for increased demand as consumers opt for more affordable options during times of high inflation or economic uncertainty. We were honored to deliver critical insights and fruitful industry relationships as advisors to our partners at Noble while also providing capital as an investor ourselves, demonstrating our alignment with Noble’s long-term vision and strategy.” Noble is a leading real estate investment manager that focuses on value-add investments in select-service and extended-stay hotels. Their latest fund provides equity participants the opportunity to take advantage of growth in this segment of the hospitality sector that continues to benefit from post-pandemic trends in travel and increased demand as consumers look for lower-cost but amenity-filled alternatives to full-service hotels. “Noble greatly appreciates our relationship with the team at Accord, and we look forward to working together as we continue to broaden the depth and breadth of our investment platforms,” says Mit Shah, CEO of Noble. ABOUT THE ACCORD GROUP

Founded in 2013, Accord Group Holdings LLC (“Accord”) is a global strategic investment and capital advisory firm. With personnel in San Francisco, Chicago, London, Munich, Hong Kong and Seoul, Accord seeks to catalyze GP business plans using a creative, “one-stop shopping” approach that harnesses both strategic capital and global capital advisory expertise to unlock complexity and build long-term enterprise value for sponsors. Accord has completed approximately $13.5 billion in transaction activity, with a majority representing cross-border transactions. More information is available at https://www.accord-group.net/